When you’re shopping for a real estate agent, you obviously want the best. But with agents (called Brokers in Washington State) presenting themselves through yard signs, online ads, direct-mail postcards and even sponsored public benches, how do you cut through the hype?
- Talk with recent clients.
- Look up the licensing.
- Pick a winner.
- Select an agent with the right credentials.
- Research how long the agent has been in business.
- Look at their current listings.
- Ask about other houses for sale nearby.
Look for an agent who has some social-media marketing muscle. “It’s scary how much Facebook alone knows about its users, but at the same time it’s pure gold for those looking to put a product — or in our case, a listing — in front of the consumer most likely to buy the house,” says Damian D. Hall, a real estate broker in South Carolina.
Not all real estate agents are Realtors,” says Kellie Tinnin of Albuquerque, New Mexico, who has been in real estate for eight years. “The term Realtor is a registered trademark of the National Association of Realtors.” NAR members pledge to abide by the association’s code of ethics.
Of course, similar ethical standards are enforced as a matter of federal and state law, whether you deal with a Realtor or simply a real estate agent.
The Homes on the Sound Team is powered by Keller Williams Puget Sound. Check out the belief systems we operate under:
THE KELLER WILLIAMS BELIEF SYSTEM
At the core of Keller Williams Realty is a conviction that who you are in business with matters. We believe that the company we keep can contribute to our lives in untold ways. To help cement this understanding, we’ve formalized a belief system called the WI4C2TS that guides how we treat each other and how we do business.
Win-Win: or no deal
Integrity: do the right thing
Customers: always come first
Commitment: in all things
Communication: seek first to understand
Creativity: ideas before results
Teamwork: together everyone achieves more
Trust: starts with honesty
Success: results through people